1. “Quality is free, but only to those who are willing to pay heavily for it.”— DeMarco and Lister
2. “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”— Benjamin Franklin
3. “Quality is not an act, it is a habit.”— Aristotle
4. “Software never was perfect and won’t get perfect. But is that a license to create garbage? The missing ingredient is our reluctance to quantify quality.”— Boris Beizer
5. “Geeks are people who love something so much that all the details matter.”— Marissa Mayer, Yahoo! CEO
6. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”— Steve Jobs
7. “If you’re relentlessly focused on lowering cost, you’ll quickly become oblivious to opportunities to increase value.” — Michael Bolton
8. “…Quality debt focuses on the impact of implementation and quality decisions on the end user and business; how those decisions affect their ability to do their day-to day-job.”— Jordan Setters
9. “Quality means doing it right even when no one is looking.”— Henry Ford
10. “Fast, good, cheap: pick any two.”— Anonymous